Green Choice
Green Choice is a certification developed by Control Union in 2013, adapting global sustainable tourism policies to the local context. It is designed to distinguish tourist accommodations committed to environmental, social, and economic sustainability.
Green Choice
About the standard
Based on international practices and adapted to Latin American conditions, this standard requires tourism services to demonstrate responsible development. It evaluates criteria such as efficient use of resources, environmental and social impact, cultural heritage conservation, service quality, and commitment to the local community. It promotes responsible tourism management and fosters a continuous improvement cycle that builds trust among consumers and regulatory authorities.
Benefits
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Promote sustainable tourism, raising environmental awareness and preserving local biodiversity. • Certification valid for three years, with annual evaluations to ensure ongoing compliance. • Enhanced reputation and competitive differentiation, especially in saturated accommodation markets.
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Reduced operating costs through energy, water, and waste efficiency measures.
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Regulatory and social backing, demonstrating commitment to local regulations and the host community.
Why Choose Control Union?
We created the Green Choice program and have global experience as an accredited body for sustainable tourism certifications, including GSTC standards. Our audits are independent and professional, with local focus and technical capacity to assess hotels, lodges, and tour operators under sustainability criteria.
Documents
How can we help?
Would you like more specific information about our certification programs? If you have any other questions, please do not hesitate to contact us; we will be happy to get in touch with you.